RYS Group

General information

In many professional industries such as medical and financial, there is mandatory continued education that must be taken in order for them to maintain their qualifications in their chosen field. We believe the same should apply to marketing, web design, product launches and brand management etc.

The world is in a state of constant, blindingly fast change and to think otherwise is to risk being behind. Take a look at past powerhouses like Blockbuster. Sure, this one’s very obvious, but this is an example of a company that refused to innovate, who kept using outdated practices and never took their head out of the sand. As clear as this example is, the danger lies in the fact that many folks are simply too busy working IN their business to take the time to strategize and work ON the business.

At RYS, we are continually testing and refining our strategies and basing all our thoughts and actions on RESULTS. We never assume anything, we test, we measure, we track and we figure out what works and we listen to the numbers. Listen, it’s easy to say “oh you can’t measure this kind of marketing”, and sometimes that’s true, but far too often companies use that as an excuse for not delivering actual results! Yes, some strategies are long term, but they should be used hand in hand with measurable strategies that show profits.

We believe that everything a business does, from the customer service department to the business card to the proposals is marketing. Through focused marketing effort with your clients needs in mind, we make sure that you are building an empire, not just a job.

Raise Your Standards

RYS, an acronym for Raise Your Standards, is the mantra that RYS Marketing lives by. In every area of life,we get what we settle for. And if you want a better quality of life you need to raise your standards. Of course, easier said than done! The key is to decide what you won’t settle for anymore, decide what will become your new level of acceptance and make it an absolute MUST. Never settle for less than you deserve!

We take the RYS philosophy to heart and are continually striving for greater heights. We are continually learning. researching, innovating and discovering breakthrough methods to add cash to your bottom line.

Discover Hidden Profits?

In my experience over the years, I have never come across a business that didn’t have countless hidden gems of untapped potential and wealth. Typically, it takes a very keen eye or expensive outside help to discover such gems. Today, you are in luck. We’ve created a rather long and in depth questionnaire designed to deeply stimulate your mind and help you identify these hidden reserves of cash in your own business WITHOUT needing any help from anyone, including us! To receive your profit finding questionnaire, simply head to www.rysmarketing.com, enter your email on the main page and we’ll sent it over right away.

What We Do

Marketing Consulting

There are two aspects to marketing all businesses, and both need to be given adequate attention year round. The first of the two is your marketing strategy. This guides everything you do. Without a solid marketing strategy, you risk running your business into the ground. For example, without knowing your strategy, your front ends, back ends, life time value, etc. you may not realize an opportunity to lose money on the front end to make bucket loads on the back end. Regardless your strategy, you need one. Never go to battle without a war plan. The second aspect of marketing a business is the tactics. The things you’re going to actually DO to bring that strategy to fruition and reap the rewards of a well thought out action plan.

Regardless of where your business currently stands, we are here to help.

Brand Management

Your brand is everything, and contrary to what most graphic designers will tell you, having everything match doesn’t equate to branding. Do you really think Donald Trump became who he is because his business card matched his website that matched his flyers? No. Granted, consistent themes IS a part of branding, it’s simply that, one little piece of the whole puzzle called branding.

We specialize on making sure your branding goes deeper than just your business card and website. With a complete brand overhaul, we’ll make sure every part of your business displays the message you want to delivered.

Powerful Product Launch

Far too many business put countless hours into their product, their pride and joy, they get extremely excited to launch it, yet when it all comes down to it, it flops. Just because you’re excited about a product, doesn’t immediately imply that your prospects or clients will too.

Our product launch system is designed to build up your product or service launch long before you actually reveal it and leaves your prospects and clients begging for it, begging to buy, begging for the launch and reveal and hoping it doesn’t sell out before they get theirs!

Idea Consultant

There are two types of people in this world… Those with more ideas coming out of their head than they can count yet they can’t get focused on one and make a living off of it, and those who are focused and capable to stick with an idea until it works yet can’t seem to find that one good idea. We advice and consult to both those groups.

If you find yourself full of ideas without focus, here’s something to keep in mind…

“Ideas are shit, execution is key” – Gary Vaynerchuk

We help you list out all your ideas, organize them and pick which one is the best fit and LAUNCH IT.

If you find yourself bored with your current job or simple looking for something else but don’t know where to start, we take the time to go through what you like, what makes you tick, whats lights you on fire and passionate and build an idea and business around it.

Web Design

I know what you’re thinking, everyone and their mother does web design. It seems every day another “designer” with a laptop pops up claiming to be able to transform your site into a gold mine. But let’s face it, most designers know design, which is important, but they don’t understand business, sales and marketing.

Your website shouldn’t just be something that’s nice to look at. If your site isn’t converting, if it’s not driving leads and converting them into paying customers, it’s not pulling it’s own weight and the expense is hard to justify. Oh, I know what you’re thinking…”But it’s all about branding, people see it and love it and we get great compliments, you can’t measure those types of results!”. Hey, if that’s how you feel, to each their own, but in our world a site purpose is to drive leads and convert them into measurable results.

We put our marketing chops together with great web design to give you not just a fancy website that turns heads, but one that adds value to your clients and pulls out their wallets in a tangible, measurable way that builds up your bottom line.

Goal Setting

This one sounds “cheesy” and often when I talk about goal setting people start to roll their eyes. But let me tell you this, if you aren’t planning your life, you don’t know where you’re going and you definitely will NOT end up where you truly want to.

Contrary to popular belief, goal setting is NOT something you can just throw together on a scrap of paper.

Your life should be a masterpiece, a work of art, a fulfilling process where every day you wake up with passion, purpose and happiness. A life where you know who you are, where you’re going, what matters most, and how to reach all your wildest dreams and aspirations. A life on your terms is a life worth living, and that’s a life that takes planning.