Fjällräven Montreal

General information

Official Canadian Store for Fjällräven
http://www.fjallravencanada.com/

Mission

1) Develop and improve functional and durable equipment
2) Respect animals and nature
3) Develop and maintain an interest in outdoor life

Company Overview

Fjällräven was founded over 50 years ago in Sweden, and has become one of the best known and highest regarded makers of all-weather outdoor gear in the world.

The name Fjällräven means "arctic fox" and honors the small creature that inhabits the harsh climates of the mountains of Northern Sweden.

Description

In 1950, a 14-year-old boy named Åke Nordin was preparing for a trek in the mountains of Northern Sweden, but he was feeling particularly uninspired by the backpacks available to him, which had a nasty tendency of bunching up and riding too low. His solution: A self-made wooden frame that improved the distribution of weight across his back and allowed him to carry more weight comfortably. Ten years later, the ingenuity that lead to that frame—a modified version of which is now standard throughout the industry—lead to the start of a now-global outdoor outfitter called Fjällräven. Named for the arctic fox, a small predator native to the Swedish mountains, the company has been devoted to innovative design, smart functionality, and durable gear for more than 50 years.

General Information

Fjällräven offers a wide range of products, all with the same iconic heritage as the first legendary backpack. From jackets and pants to daypacks - each product is built with one purpose in mind - to make the outdoors more accessible to everyone!